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The Ice Bucket Challenge and the pitfalls of viral charity - Vox
Larry Stogner takes the ALS Ice Bucket Challenge - ABC11 Raleigh-Durham
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Why the Ice Bucket Challenge Went Viral
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The 'Ice Bucket Challenge': A case study in viral marketing gold - Digiday
Remember the ice bucket challenge? It just funded an ALS breakthrough | Charities | The Guardian
3 Brands That Accepted the Ice Bucket Challenge & Brought Attention Back to ALS
ALS Ice Bucket Challenge showcases the power of social media as it funds landmark scientific breakthrough | The Drum
Ice Bucket Challenge: What it means for ALS and Lou Gehrig's Disease. - Kindle edition by Worthington, Anthony. Health, Fitness & Dieting Kindle eBooks @ Amazon.com.
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Video: Amazon's Jeff Bezos takes the Ice Bucket Challenge - GeekWire
PDF) The ice-bucket challenge: The legitimacy of the memetic mode of cultural reproduction is the message. Signs & Society 3(1) 2015: 132-152.
Case Study On Ripple Effects Of Ice Bucket Challenge On Social Media Channels
Lessons in Social Media Virality From the Ice Bucket Challenge | Blog post | Compliance Week
Amazon CEO Jeff Bezos Ice Bucket Challenge
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The 'Ice Bucket Challenge': A case study in viral marketing gold - Digiday
